The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands

Blog Article

This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes trucan b toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan.A quantitative survey was administered to collect the data and a path analysis conducted to test the model.Based on a sample of 150 respondents, malibu relaxer our results indicate a positive relationship between ethnocentrism and purchase intentions with respect to local brands.Moreover, ethnocentrism, attitudes toward brands, and celebrity endorsements all have a significant impact on purchase intentions for local brands.